Empathize:
Empathizing is when you put yourself in your customer/user's shoes. You must find problems that people have before you move on to making a solution. By getting customers' feedback, you can make the best product possible in order to fulfill the users' needs.
Define:
Defining a couple of the most significant problems that your potential customers have is a crucial part of making the most optimal product. Take feedback from customers in order to improve your ideas and translate them into something concrete as best you can.
Ideate:
Once you have defined some main problems that you want to solve, come up with ideas for a product that will solve those problems as best as you can.
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